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The Display properties page allows you to brand parts of the ArcGIS Explorer application and thereby identify it as your specific configuration. You can specify your own application title, splash screen, and include a watermark directly on the map.

The application title is displayed next to the map name in ArcGIS Explorer’s title bar. By default, the application name is "ArcGIS Explorer". Type the name you want displayed to change it.

The splash screen is the image that’s displayed when you start ArcGIS Explorer while the application is initializing. You can specify your own image to use for the splash screen in place of the default ArcGIS Explorer splash screen. To use a custom splash screen, check the Display custom splash screen check box, then click the Change image button to browse for the image to use.

You can place an image on the upper-right corner of the map as a watermark that represents your organization’s logo. To specify a logo, check the Display custom logo check box, then click the Change image button to browse for the image to use. You can also make the image partially transparent by sliding the transparency slider.